When someone searches "accountant near me" or "plumber Adelaide", Google shows local businesses first. Local SEO is how you make sure your business appears in those results.
1. Claim and complete your Google Business Profile
- Use your exact business name, address and phone number
- Choose the right primary category
- Add opening hours, services, photos and a description
- Post updates and offers regularly
2. Keep your details consistent
Your business name, address and phone number should be the same everywhere: your website, Google, Facebook and business directories. Inconsistent details confuse search engines and customers.
3. Ask for genuine reviews
Reviews strongly influence local rankings and customer decisions. Ask happy customers to leave a review and reply to every review, positive or negative. Never post fake reviews or offer incentives only for positive ones. This can breach the Australian Consumer Law.
4. Create local pages on your website
If you serve several areas, create a useful page for each location or service area, with genuinely local information, not copied text.
5. Make your website fast and mobile-friendly
Most local searches happen on phones. A fast, mobile-friendly website ranks better and converts more visitors into calls and enquiries.
6. Add structured data
Structured data (schema markup) tells Google your business type, address, hours and reviews, which can help your listing stand out.
Measure your results
Track calls, direction requests and website visits from your Google Business Profile, plus enquiries from your website. Focus on what brings in customers, not just rankings.
Every website we build includes SEO foundations. See our website development services or contact us for help.
Written by
Techbellys Team
Software, web and AI specialists helping Australian businesses grow.